If you’ve ever wondered about the parallels between entertainment writing (screenplays, novels, etc.) and copywriting...

And how to turn your passion into an extremely profitable business...

Then you can’t miss Episode 22 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by ex Hollywood screenwriter and now 8-Figure entrepreneur Rob Wiser.

Among his long list of EXTRAORDINARY achievements, Rob had one of his original scripts get made into a theatrical release...

(A crime-thriller called ‘Snipes’ with rapper ‘Nelly’ and Zoe Saldana as the lead actors)

Got two books published with a major U.S. publisher…

And wrote for a number of popular men’s magazines, and Casino Player, the #1 publication for the casino gaming industry.

But it wasn’t until he discovered direct response marketing and created well over 50 sales letters/VSLs for his own products (most grossing over 7-Figures)…

That he reached the level of success and fulfillment he had always dreamed of.

Rob shares all of this and much MORE during this episode! Here’s just a small peek at what you’ll discover:

-A stranger-than-fiction story involving the mob, a golden key, a secret door, and celebrity James Caan (this is storytelling at its finest!)
-The “Cold-Open” strategy to write copy that hooks your prospect from the get-go
-A DEADLY mistake most entrepreneurs make that kills ANY chances of scaling an offer

(**for further information and timestamps, scroll down to the “show notes” section)

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Show notes

3:23 - How an accidental discovery on the Internet prompted Rob to create his own digital product and sell it on his own homemade website. Plus, why he likes creating products and offers in the men’s health space.

15:41 - Rob’s take on the issue of sensationalized copy and aggressive claims that are common in ClickBank offers.

20:18 - Is using storytelling in copy unethical? Plus, why Rob lives by this marketing philosophy by Dan Kennedy.

26:23 - When Rob was drunk and had to interview Slash from Guns & Roses. And that one time, when he helped James Caan from “Godfather” get into a secret club in Vegas.

31:14 - Why Rob moved from Vegas to Philippines and then, to Thailand, where he’s been living for the past 10 years.

34:55 - How to choose which country to migrate to and live the coveted expat lifestyle.

37:43 - 5 screenwriting principles to adapt and apply to your copywriting.

41:27 - The biggest benefit of studying screenplays by famous filmmakers and a simple trick to get your hands on them. Plus, the power of ellipsis in copy when used correctly.

47:44 - The common misconception copywriters have when deciding on a niche to specialize in.

51:50 - 4 ways to improve your creativity and copywriting skills, even if you don’t have a flair for writing.

1:00:32 - The fate of expats living in Thailand now, considering the COVID-19 situation.

1:05:30 - Rob, Stefan and Ed each share how they started working with “whale” clients. (Hint: One of the methods caused an A-list copywriter to get kicked out of a Facebook group.)

1:17:53 - 4 simple tips to take care of your mindset.

1:20:03 - The contrarian method to get affiliates to test your offer, even if you’re a new offer owner and don’t have any reputation.

1:22:37 - The WORST way to increase your bandwidth for more copywriting projects. Why Stefan still prefers to do this one thing himself, even though he can easily delegate it.

1:24:07 - Want to improve your writing? Then, follow these 3 simple steps daily.


Useful resources/links

If you want to create your very own digital offer, Rob can help you!
https://robwiser.com/

Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:
https://www.thermbcmethod.com/sp3/

Subscribe to “The Road to a Billion” Podcast on iTunes
https://podcasts.apple.com/us/podcast/id1521145999?i=1000480011862

Justin & Stefan Talk Copy - Facebook Group
https://www.facebook.com/groups/1931560346918594