GSTC Destination Management Workshop: Engagement with the Private Sector

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Added 2 years ago by miamigo

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Criterion A4 of the GSTC Destination Criteria clearly points out the importance of engagement with the private sector. DMOs should regularly inform tourism-related enterprises about sustainability issues and encourage and support them in making their operations more sustainable. As part of these efforts, a DMO should promote the adoption of sustainability standards and incentivize businesses to achieve certification to verify their claims, such as publicizing a list of sustainability certified enterprises.

Through case studies from destinations around the world, learn how a DMO can better engage the private sector and drive certification in order to make the destination as a whole more sustainable.

Speakers:
- Jana Apih, Director, GoodPlace Institute
- Ingunn Sørnes, Special Advisor, Innovation Norway
- Milena S. Nikolova, Chief Behaviour Officer, BehaviorSMART
- Ásta Kristín Sigurjónsdóttir, Managing Director, Iceland Tourism Cluster

This workshop was part of the BCRTS Tourism Summit 2021, a joint virtual event, in collaboration with the Global Sustainable Tourism Council (GSTC).

Category: ATLANTIC ROAD

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GSTC Destination Management Workshop: Engagement with the Private Sector

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