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CWRT, Bonds of War: How Civil War Financial Agents Sold the World on the Union w/ David K. Thomson

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How does one package and sell confidence in the stability of a nation riven by civil strife? This question loomed before the Philadelphia Financial house of Jay Cooke & Company, entrusted with an unprecedented sale of bonds of finance the Union war effort. The marketing of these bonds revealed a version of the war the public was willing to buy and buy into, based on faith in the United States but also the success of its armies and long-term vision for open markets. Thousands of agents deployed to sell a clear message: Union victory was unleashing the American economy. This fascinating work of financial and political history shows how the marketing and sale of bonds overseas helped ensure foreign countries' vested interest in the Union victory. David K. Thomson demonstrates how Europe, and ultimately all corners of the globe, grew deeply interdependent on American finance during, and in the immediate aftermath of the American Civil War.
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ATLANTIC ROAD
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